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Adapt or Fall Behind: Insights from the Databricks Executive AI Survey

Written by Marcel Bruenning | Sep 1, 2025 2:06:16 PM

AI adoption is no longer a distant concept—it’s a pressing priority. MIT Technology Review Insights, in partnership with Databricks, recently surveyed 600 C-suite executives to understand how business leaders are preparing for an AI-driven future.

The findings, published in Laying the foundation for data- and AI-led growth, reveal a clear message: organizations that fail to act now risk being left behind. This article highlights key takeaways from the survey and how DATAPAO can support your path toward AI adoption.

The AI Race Is On

Global IT spending is projected to more than double—from 4.3% to 8.8%—in Q1 2024, with the bulk of investments going into AI and data. Modernization will dominate data budgets, while AI spending will focus on scaling adoption.

Most executives describe adoption in their industries as “fast” or “very fast.” Two-thirds believe that companies delaying action will be forced to catch up at the same rapid pace. In short: the time to prepare is now.

Building a Strong Data Foundation

A robust data infrastructure is the bedrock of AI. As Murali Brahmadesam, CTO of Razorpay, explains:

“Data infrastructure that worked five years ago doesn’t work now… we had to build a performance-oriented architecture to store and serve data efficiently at scale.”

AI brings massive data-processing requirements and governance challenges. Without a modern platform, organizations risk bottlenecks and inefficiencies.

Tackling Legacy Systems

Enterprises often rely on outdated systems built long before real-time data processing became essential. This makes modernization the first step toward AI readiness. Simplification, consolidation, and unified governance models are critical to replace fragmented, outdated architectures.

The larger the organization, the greater the complexity. Companies with revenues over $1 billion often run 10 or more separate data, AI, and ML systems—creating an urgent need for rationalization.

Unlocking Value from Data

Even with strong infrastructure, untapped opportunities remain. By identifying underused data sources, organizations can uncover “low-hanging fruit” that delivers quick wins.

These opportunities typically fall into three categories:

  • Data-for-Automation (DfA): Streamline processes and reduce friction.

  • Data-for-Decision (DfD): Improve the speed and accuracy of decision-making.

  • Data-for-Product (DfP): Enhance the functionality and competitiveness of products.

Investing in Talent

Technology alone isn’t enough—people drive transformation. Nearly 40% of executives view training and upskilling as the most valuable data-related investment.

Key approaches include:

  • Augmenting resources with external experts to close immediate skill gaps.

  • Enablement programs to make teams and leaders more data- and AI-aware.

These investments take time to mature but create lasting impact by preparing the workforce for AI integration.

Governance and Data Quality

As AI becomes embedded across industries, governance frameworks must evolve. Accuracy and integrity are essential, but so are privacy, security, and regulatory compliance.

It’s no surprise that 60% of executives rank unified data and AI governance as “very important.” If talent is the groundwork for AI, governance is the engine that keeps it running smoothly.

Looking Ahead

AI is not a passing trend—it’s a transformational force with the power to redefine industries. Companies that build strong data foundations, modernize legacy systems, invest in people, and enforce solid governance will be best positioned to reap its benefits.

The path forward is clear: successful AI integration always begins with a reliable, future-ready data platform.

For a deeper dive, you can explore the full Databricks survey report.